Did you know it's possible to feel excited about doing taxes? The folks at Cunningham & Associates are experts at it—but you wouldn't have known that from their web presence. Their website was outdated, confusing, and performed poorly, with uninspiring graphics that could've belonged to any boring tax firm.
C&A needed a new website that would position them as industry experts and educate potential clients about their services in an approachable way. Additionally, they needed an interactive calculator tool for businesses interested in claiming the Employee Retention Tax Credit (ERTC).
The refreshed website engages potential clients with interactive sliders, a side-by-side vendor comparison, stats, and testimonials that reinforce C&A's expertise. Vibrant red swoops and swooshes from the logo serve as both a container for images and an interesting graphic element. An industry overview page condenses what used to be separate pages into a single tabbed module, making it easy for clients to understand how Cunningham & Associates can help their business at a glance.
A simple online quiz enables businesses to calculate their eligibility for the ERTC. Playful icons and a progress bar guide the user through the series of questions, encouraging them to make it to the end and submit their contact information to Cunningham & Associates.