The job market in the United States is deeply inequitable. According to JFF, more than half of the U.S. labor force faces systemic barriers to advancement, which are felt most heavily by people without a 4-year degree, people of color, women, and people with criminal records. JFF seeks to help people in these groups gain economic stability by increasing access to quality jobs and higher education.
One way that JFF hopes to achieve this goal is by reaching out to corporations and advocating the Impact Employer model, which prioritizes the well-being of employees when attracting, developing, and retaining talent. JFF needed a microsite to educate corporate leaders about this framework and funnel them toward becoming Impact Employers.
The new microsite enables corporate leaders to explore content relevant to Impact Employers all in one place. Bold color choices and 3D hover effects create moments of delight as visitors scroll the page, calling attention to resources and spurring leaders to action.
JFF's eye-catching colors and 3D elements continue across downloadable content, creating a lively document that people will feel excited to read.