SIECUS views sex ed as a tool for large-scale social change, especially when it comes to issues of gender and racial equity, sexuality, sexual and reproductive health, consent, personal safety, and autonomy.
After SIECUS launched their major rebrand in late 2019, they needed a fresh new look for a wide range of materials, including educational booklets, research reports, fact sheets, and more. The updated materials needed to be inclusive and approachable for a diverse audience of educators, advocates, and policymakers.
The new layouts prominently feature SIECUS’s brand colors and diverse photographs representing many different communities. The straightforward design and conversational tone make complex documents easier for a layman to read and understand. Graphic elements like dots, circles, and blobs spark delight throughout lengthy reports.
I created custom Pride Month illustrations for the SIECUS Instagram page, which together gathered over 1.1k likes. This is a significant increase in engagement, as a typical post by SIECUS collects less than 100 likes.