Work | Southeastern Printing

For almost 100 years, Southeastern has helped businesses create cutting edge marketing campaigns—for print and beyond. I revamped their website to position them as leaders in a rapidly evolving industry.

Services

Web design

Year

2022

Role

UI Designer, SmartBug Media

Demonstration of motion at the top of the homepage

The challenge

Southeastern Printing is a marketing partner that acts as a brand ambassador for their clients, ensuring that brand integrity is maintained from promotion to fulfillment. They push the envelope with a full suite of services including print, direct mail, promotional swag, warehousing, and logistics, pulled together in a centralized software program so clients can manage brand assets across all locations.

Southeastern has a big personality, and they came to the table knowing exactly what they wanted. A previous agency had redesigned their website in a way that was not optimized and suffered poor performance—Southeastern needed a new site that still showcased their unique voice, but performed better to increase lead generation and grow recruitment for their team.

The solution

Dramatic typography and whimsical imagery speak to Southeastern's out-of-the-box branding capabilities. Graphic elements spring into motion when scrolling down the page, and hover animations unfurl across CTAs, prompting users to learn more.

Full homepage design for Southeastern Printing

Testimonial modules for case studies and social proof

Footer section with large text next to a cutout of an employee